Search engine optimization is the most feasible and cost-effective way to understand and attain users successfully. Many brands and businesses know that they need SEO for their digital features, and will benefit from its implementation.
This year, the importance of SEO in web designing has reached its peak as consumers are constantly shifting to online. Due to this, even most traditional businesses felt the need to accelerate their shift to digital.
Search engine optimization is the most feasible and cost-effective way to understand and attain users successfully. Many brands and businesses know that they need SEO for their digital features, and will benefit from its implementation. It is true that SEO will definitely enhance a website’s overall search capability and visibility, however, what else does it offer? Why is the importance of SEO growing in each technological domain?
Let’s take a look at the factors that explain the importance of SEO in web design today
Responsive Design & importance of SEO
More than 60% of product search users are on mobile devices. The hassle is that many web designs are not user-friendly on smartphones or tablets. Therefore, site visitors click away within seconds due to text-heavy content and smaller pictures.
These negative user experiences bring about a massive drop in the company sales as a direct outcome of lack of a mobile-friendly web design.
Combine this design with advantages of SEO and achieve a better user experience. In addition to users finding a business’s web page easier due to its ranking, they will have successful open rates.
SEO Balancing Act: No SPAM
Creating a web design involving SEO is a careful balancing act. If done incorrectly, search engines will view site as a “spam”. For example, if a site contains too many keywords, it will not be ranked at all. Proper search engine optimization is a culmination of title tags, rich content, and keywords. These elements should be relevant and original as well as presented along with other visually appealing items such as photos or videos. Compliant sites are easily crawl-able by Google and other search engines. Therefore, the goal of a web designer is to create pages that are liked by users and search engines both.
Enhancement of Experiences & Importance of SEO
While web design is designed with SEO in mind, don’t forget the users. As they move from page to page, their experience is as important as search engines crawling them. However, after a page gets ranked, they ultimately make same purchases. Re-designing and addition of new pages during the process can disrupt SEO and the user experience collectively. This will result in site re-examination which will delay the final product delivery. So ask these questions before initiating your web design process;
- Why do you need a redesign for loading, ad structure, and consistency?
- How will you incorporate SEO techniques to make a strong site?
In order to achieve proper search engine optimization in web design, follow the path of great user-experience and you will get there.
Develop a Content Strategy
Now that the design is going well, it’s time to think about site content strategies. This has to do with the marketing of content. However, at this stage of the project, it’s more about determining what users need after they load your pages. The user experience has been applied and resolved. But, what are they seeking out while visiting your website? What issues are they looking to solve? Are they looking for a specific product, service, video, or an article? With these questions in mind, companies can develop their own content strategies. Once this is done, it is easy to integrate it with search engine optimization techniques.
These efforts play an important role in an ongoing situation of success or failure of a company’s site in terms of SEO rankings. For example, if a web developer has a strong understanding of what a business strategy is from beginning, he can help develop a set of keywords that users are likely to type. This effort is followed by link building that helps web developers and businesses achieve higher SEO. The key is to use trusted sites with quality and relevant content.
The biggest mistake that companies make by not hiring a web design team is that they believe they can launch a company’s website and that search engines will pick it up automatically. Unfortunately, this is not easy. It is important to tell search engines that a site exists using indexing. Otherwise, it takes longer for search engines to rank them. There are ways to achieve this, such as with an XML sitemap. But site mapping is not always a fool-proof way for search engines to notice sites. The best way is to use SEO, indexing the site, and then updating it frequently. That way, search engines will see previously indexed pages and will review them. This method provides better optimization and more opportunities for users to visit business sites.
Final thoughts on importance of SEO in web design
After your brainstorming and project mapping, your starting step should be with the homepage. The homepage is very much like your company’s digital brand profile. Therefore, consumers should leave with something that is not only memorable but also positive. The design should be attractive yet clean and the consumers should not feel the need to leave the page as soon as they visit. The use of responsive design is beneficial for businesses as their customers will be able to visit their sites using a variety of mobile devices.
So when designing a company’s website, always prioritize users, determine SEO strategies and get high rankings as a result. When SEO is used properly, it leads to links and content that users need and allows companies to connect with more potential customers.BACK