Magento ecommerce and its recent trends & developments

If you’re seeking out a functional ecommerce platform, Magento ecommerce is a great choice for you to consider. Magento is a built-in platform with PHP, which helps programmers build e-commerce websites. It was released by Vereen on March 31, 2008, and was developed on the Zand framework.

To date, millions of businesses are using this open source to launch their online stores, including Nike, Samsung, and many more. In 2018, Adobe bought Magento for 1.68 billion dollars to complete its commerce loop. This acquisition also helped Magento grow in enterprise market.

So here are 10 popular Magento ecommerce trends in 2022.

10 Most Popular Magento ecommerce Development Trends in 2022

V-Commerce

With introduction of digital assistants such as Alexa and Siri, voice-based search has become a new part of user search behavior. As an easy way to ask questions like voice chat, voice search is extremely popular among users today.

By end of 2022, 50% of purchases are expected to be based on voice searches. So, if you are not preparing your website for this important trend that is voice trade, you will stay behind.

Magento gives you an option to add this feature to your website, thus enhancing your overall customer experience and sales.

Visual Search in Magento

In e-commerce industry, not only voice search but also visual search is increasingly trending. Visual search makes our shopping experience more realistic. Just like in real-world market, visual search allows people to shop conveniently and easily.

Visual Search works on digital image processing (DIP) technology, which allows you to search through images. With Visual Search, users can not only save their search time, but they also don’t have to worry about remembering search terms and names. Due to this advantage, market leaders such as Pinterest, Google, and Amazon are already using this feature in their search engines.

Create Omnichannel Experience with Social Commerce

Social media needs no introduction. Almost everyone who owns a smartphone or a computing device uses social media – it says a lot about its popularity, which is growing with each passing day. However, social media is no longer limited to communication and chatting today. Marketers are using it as a powerful tool for commerce at present times.

With a target of 3.1 billion user base in 2022, social media can be a great platform to do business, which presents your products and services in the best ways possible. Furthermore, you can integrate your social media business account with your e-commerce website, creating an omnichannel experience for your users. Magento 2 offers this option and provides different extensions for a single platform.

AI and Chatbots

Personalization plays an important role in e-commerce business, which has a huge impact on customer shopping behavior. According to Epsilon, 80% of consumers prefer to buy from a brand that offers a personalized experience. Personalization not only helps customers go through their buying decisions but also increases the sales of a business.

The only technology that can help you with this is artificial intelligence. AI helps you to create a personalized experience for your customers, analyze their activities on the website, and provide insights into their behavior. Based on that, you can serve your customers accordingly. In addition to personalized recommendations, you can use AI-based chatbots to help your customers on their shopping journey, giving them a sense of confidence and participation.

AR/VR- enabled Shopping

The goal of technology is to make our lives easier, as well as our shopping experience. AR/VR is one such innovation. AR/VR helps your customers make more informed decisions and allows them to see your product from multiple perspectives. Furthermore, it also allows them see the product demos before making a purchase.

Augmented and Virtual Reality features not only increase customer engagement but also maintain them for a longer period. In addition, adding this feature to your website can give you an advantage over your competitors. For example, customers never prefer to buy glasses without having to try them once. Therefore, when shopping online, they will always prefer a website with AR/VR features like Lenskart.

Live Streaming

Live streaming is not a new concept, however, it was not so popular before the spread of COVID-19. By allowing you to connect and interact with your customers from your location, live streaming feature expands boundaries of business, making shopping process more informed, easier and fun.

With Magento, you can add a live streaming feature to your website, that allows you to give your users a demo of your products and services. Live streaming feature is beneficial not only for the company but also for users. This is because it allows them to solve their queries timely and provide necessary info in order to make a quick decisions.

Push Notifications in Magento

Push notifications are short messages that help you keep your customers informed and engaged with your website through profitable offers. Given its benefits, 91% of Android users and 44% of iOS users prefer to receive push notifications.

Push notifications work great for reducing dropouts, increasing traffic, and retaining customers, as well as enhancing customer shopping experience. Once a user selects your push notification service, they start receiving notifications whenever they open their web browser. With Magento 2, you can easily deliver real-time notifications to your users on both mobile and desktop using PushAlert.

Latest Material Design

Material design is the design term introduced by Google, which refers to the shape of mobile and web apps. Website design is the most important thing users see, based on which they decide on their further interactions. According to Adobe, 38% of visitors stop engaging with unattractive layout websites. So, don’t forget about the design of your website, if you want to be prominent in the market and create the best user experience.

Magento can help you with this by offering several options for material design. You choose the most attractive website layout theme and use it on your website. However, when choosing a theme/design, make sure it complements your business idea and results in a better customer experience.

Built-in SEO in Magento

No matter how creatively you design your website, it’s useless if your users don’t see it. The main idea of ​​creating a website is to attract prospects and turn them into leads. According to BrightEdge, organic search accounts for more than half of total website traffic.

Organic searchers are more likely to convert than visitors coming through other sources such as advertising. This can be a great opportunity to increase sales.

So, make sure your website performs well in the organic search and ranks high on search engines so that when a user searches for a product related to your business, you appear at top of the page.

To facilitate this, Magento offers an advanced search feature called Searchanise, which you can use to enhance your organic search.

Progressive web app in Magento

A progressive web app is an application that can be accessed through a browser. By relieving users of hassle of downloading applications, PWA efficiently presents full features of app on the front of website.

With Magento PWA Studio, you can create your own PWA with Magento ecommerce. Create an app-like shopping experience across mobile and desktop devices and increase your user engagement and conversion rates while diversifying your revenue stream also.

Wrap Up

These 10 Magento ecommerce Trends will help you up your revenue game and make your business hyper successful! Also, if you would like to start developing your own Magento ecommerce website or integrate PWA for Magento store, you can visit Tanbits and start a consultation with our team of experts today.

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